This is the headquarters of the International Society for Krishna Consciousness (ISKCON) and a major pilgrimage destination for followers of Gaudiya Vaishnavism. It is situated on the banks of the holy Ganges River and is renowned for its majestic temple dedicated to Sri Sri Radha Madhava, the deities of Lord Krishna and Radha. This serves as a center for spiritual learning, devotional practices, and cultural activities, attracting devotees and visitors from around the world. It is a hub of Vaishnavite philosophy, Bhakti yoga, and the teachings of its founder, Srila Prabhupada.